About The Work
Created in 1985, “Absolut Vodka” is a late example of the artist’s career-long fascination and engagement with advertising and iconography. This artwork commemorates one of Warhol's most iconic brand collaborations, a partnership that eventually inspired the Absolut Art Collection. The campaign would go on to commission over 350 artworks by artists such as Keith Haring, Ed Ruscha, and Annie Leibovitz.
It is worth mentioning that Warhol's Absolut commission was offered after the success of his first project for Carillon Importers; an advertising campaign for their liqueur La Grande Passion.
Executed in a palette of deep midnight and cobalt, and accented with bursts of coral, sky blue, and cream, Warhol captures a tightly framed close-up of the Absolut bottle. Elevated with commanding confidence, the bottle dominates the composition from an upward vantage point, as if peering over the viewer with its logo front and center. Warhol surprised and delighted the executives at Absolut with this simple, impactful, and clever "portrait". By realizing the glass bottle in black, he circumvented the challenges of realizing something that was normally clear and reflective. This choice enabled their simple font to boldly pop.
Finally, it is worth mentioning that this is the first iteration of the print that is distinguishable for having the artist's signature in the upper right-hand corner.
This iconic piece is represented in numerous public collections such as The Whitney Museum of American Art, and the National Galleries of Scotland.
Courtesy of Caviar20
About Andy Warhol
From The Magazine
- Interviews & Features: Announcing the sixth volume of the acclaimed Andy Warhol Catalogue Raisonné
- Interviews & Features: David Hockney – ‘I realized I was painting my best friends. The subject wasn’t dogs but my love of the little creatures.’
- Interviews & Features: Harland Miller: 'I've always loved high and low culture. This painting perfectly encapsulates both, more than any painting I've made.'
- Interviews & Features: Seven winning works of sports art
- Interviews & Features: Bill Claps - ‘I hope the images make people feel the power of nature, and help them realize we are a small part of it, not the center’
About The Work
Created in 1985, “Absolut Vodka” is a late example of the artist’s career-long fascination and engagement with advertising and iconography. This artwork commemorates one of Warhol's most iconic brand collaborations, a partnership that eventually inspired the Absolut Art Collection. The campaign would go on to commission over 350 artworks by artists such as Keith Haring, Ed Ruscha, and Annie Leibovitz.
It is worth mentioning that Warhol's Absolut commission was offered after the success of his first project for Carillon Importers; an advertising campaign for their liqueur La Grande Passion.
Executed in a palette of deep midnight and cobalt, and accented with bursts of coral, sky blue, and cream, Warhol captures a tightly framed close-up of the Absolut bottle. Elevated with commanding confidence, the bottle dominates the composition from an upward vantage point, as if peering over the viewer with its logo front and center. Warhol surprised and delighted the executives at Absolut with this simple, impactful, and clever "portrait". By realizing the glass bottle in black, he circumvented the challenges of realizing something that was normally clear and reflective. This choice enabled their simple font to boldly pop.
Finally, it is worth mentioning that this is the first iteration of the print that is distinguishable for having the artist's signature in the upper right-hand corner.
This iconic piece is represented in numerous public collections such as The Whitney Museum of American Art, and the National Galleries of Scotland.
Courtesy of Caviar20
About Andy Warhol
From The Magazine
- Interviews & Features: Announcing the sixth volume of the acclaimed Andy Warhol Catalogue Raisonné
- Interviews & Features: David Hockney – ‘I realized I was painting my best friends. The subject wasn’t dogs but my love of the little creatures.’
- Interviews & Features: Harland Miller: 'I've always loved high and low culture. This painting perfectly encapsulates both, more than any painting I've made.'
- Interviews & Features: Seven winning works of sports art
- Interviews & Features: Bill Claps - ‘I hope the images make people feel the power of nature, and help them realize we are a small part of it, not the center’
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